The Underground Shopper is a publisher that provides local consumers a directory of merchants offering lifestyle experiences, products and services, at a discount.

Our users trust the Underground Shopper to curate exclusive, one-of-a-kind offers and experiences in dining, entertainment, beauty, wellness, fitness, shopping, home and garden and more.

The Underground Shopper showcases your business on our platform through compelling imagery, video and editorial copy that communicates your unique advantages in the marketplace. We bring savvy customers who will come back again and again, are willing to try new things, who spend money with you and who will share their experience with their friends.

You can take advantage of our responsive websites and native iOS and Android mobile apps. We also offer OTT television channels, email campaigns and social media promotions to attract and retain new, loyal customers, at a fraction of the cost of traditional advertising.



The definitive state fair app in America. Geo-coded locations; full event calendar; directory of exhibitors by type, name and location; rides; food and more. An app as big as the great state of Texas!



Providing OU Sooners with a directory of local Norman, Oklahoma merchants with deals and coupons built into the app's platform. Full OU and Norman events calendar with OU newspaper, and live radio and OUTV streaming built-in.



The complete wedding directory in the palm of a bride's hand. Wedding ideas, photography, and videos; directory of service providers and more.

Millions of Visitors.

Only 1 mobile app.


The State Fair of Texas® is one of the largest exhibitions in North America, averaging nearly 3,000,000 visitors annually.  

The Underground Shopper Fair Guide is truly the definitive state fair app and the one by which all others are judged.  With more than 1,600 event listings and over 400 GPS-correct locations, the Fair Guide is the perfect way for fair exhibitors to not only connect with visitors to the event, but also to continue to connect with them on the one device they will have with them every day throughout the next 11 months: their smartphone.

The Fair Guide is the only mobile application available to Fair Park guests during the fair and is an independent publication, not associated with the State Fair of Texas®. 


Flickr photo above by steevithak,  shared under a Creative Commons (BY-SA) license

The App for OU Sooners


Coupons and deals, a directory of local stores and services, a full events calendar, OU Daily news, streaming OUTV and campus radio, and more make the Sooner Shopper app the one resource upon which all Sooners can agree.

Download for iOS or Android.



Wedding Planning Made Easy


One-stop shopping for an entire wedding!

This app launches in January, 2016.


Why pay full price?


The Underground Shopper launches in Q4, 2015 and features our exclusive directory to the best places to save big money in the Dallas / Fort Worth Area.